INSIDE THE BRAIN: WHAT DETERMINES BRAND CHOICE
BMU is part of one of a fast growing market: the recognition of emotions and the analysis of feelings business.
This market is expected to reach $ 3.8 billion by 2025.
Our collaborative team which is including PhDs, researchers, programmers and marketers, strongly believes in building a reliable relationship with brands. Marketing team must have in their tools solutions to measure the effectiveness of brand’s message. A better understanding of human emotion will help create more empathetic customer and brand experiences, drive our cars, enhance teaching methods, and figure out ways to build better products that meet our needs.
We see great opportunities in sectors such as retail, entertainment, advertising, business services, education and gaming, health care and customer services. The solutions developed by BMU are fast, easy and affordable deployment to enable brands to transform the customer experience.
For example, the tourism industry uses our solutions to validate whether their commercial are meeting their communication goals. The Neuro Content Optimizer solution is able to read up to 80 mental states and emotions in order to understand what is really going on in the customer’s heart.
Artificial intelligence (AI) is to make work and life more efficient. But to do so, AI needs to better understand humans, which are the most complex organisms on Earth. A significant element of AI’s limitations, to date, is understanding humans and, more specifically, human emotion. In the past few years, however, accelerated access to data (primarily social media feeds and digital video), cheaper compute power, and evolving deep learning combined with natural language processing (NLP) and computer vision are enabling technologists to watch and listen to humans with the intention of analyzing their sentiments and emotions. A better understanding of emotion will help AI technology create more empathetic customer.
Thanks to our community of testers, we can easily set up tests within a week and welcome 40 persons per week. First insights are process in few minutes after customers have watched, read or listened to content.
It’s time to pay attention to emotion and know what determines brand choice !
