Our team is focused on emotion analytics. BMU Labs is a neuromarketing lab that measures consumers’ emotions thanks to neuroscientific tools to understand customer knowledge and optimize brands content. We developped software and hardware solutions in collaboration with university research centers.
The Neuro Content Optimizer solution is currently used by national broadcasters and brands to:
- understand content audience engagement,
- analyze customer emotions among advertising or tv/online programs
BMU Labs has developed a complete solution based on EEG (electroencephalogram).
Consumers emotions lead decision, by reading emotions, we could:
Measure perceived product value and product quality and reduce marketing risk.
Our solution is easily combined with eyetracking and facial coding.
Find out more: how EEG could improve content.